ABA lead generation that fills caseloads, not spreadsheets
Our flagship service: a complete acquisition system that turns local parents searching for help into booked evaluations. Across our client accounts it has produced 2,032 qualified parent leads at a $45.60 average cost per lead, verified across $95,000+ in managed ad spend.
Leads are easy. Enrolled families are not.
Any agency can buy cheap form fills. ABA clinics need something harder: inquiries from families in your service area, with insurance you accept, who actually show up to the evaluation. When lead generation ignores those filters, your intake team drowns in dead ends and the ad budget quietly subsidizes it.
- Form fills from outside your service area or with payers you do not accept
- Parents who submit a form and never answer the phone
- No tracking between ad spend and booked evaluations, so nobody knows what works
- Generalist agencies recycling home-services funnels on healthcare decisions
A six-part system, built in the right order
Audit and tracking
We map your current funnel end to end and install conversion tracking down to booked evaluations, so every dollar is accountable from day one.
Landing pages that convert
Pages written for anxious first-time searchers: warm, clear, compliant, with insurance and location questions built into the flow.
Pre-qualification
Location, payer, and age filters sit inside forms and ads, so wrong-fit inquiries are screened out before they reach your intake team.
Meta and Google campaigns
Both channels working together: Meta creates demand among local parents, Google captures the ones already searching.
Speed-to-lead follow-up
Automated response within minutes of every inquiry, plus nurture for families on your waitlist so they do not enroll elsewhere.
Plain-English reporting
Monthly numbers you can act on: leads, cost per lead, evaluations booked, and what changes next month.
The numbers behind this service
Figures from a multi-state, 15-plus location ABA practice engagement, pulled directly from ad account exports and documented in the full case study.
Who this service is for, and who it is not
A strong fit if you
- Have open caseload capacity now, or hiring underway to unlock it
- Accept payers common in your area and know your service radius
- Can commit a monthly ad budget on top of management
- Want reporting tied to evaluations, not vanity clicks
Probably not a fit if you
- Have a full caseload and no staffing plan (start with recruitment marketing instead)
- Need results without any ad spend
- Want leads at any cost regardless of insurance fit
- Expect enrollment guarantees, which no honest agency can make
Questions clinic owners ask about lead generation
A parent inquiry from inside your service area, with a payer you accept, for a child in your age range, who has given contact details and consent to be contacted. That definition is agreed with you before launch and reported against every month.
Paid campaigns typically produce their first qualified inquiries within the first two weeks of launch. Stable cost per lead usually settles within 30 to 45 days as the account exits the learning phase.
A monthly management retainer plus your own ad spend, scoped on the growth call based on locations and goals. We never take a percentage of ad spend, so our incentive is your cost per enrollment, not your budget size.
Meta (Facebook and Instagram) and Google Ads are the core, supported by landing pages and follow-up automation. Local SEO and Google Business Profile can be added when you want a channel that compounds.
No, and you should be wary of anyone who does. We guarantee full transparency: agreed lead definitions, tracking to evaluations, and honest monthly reporting on what is and is not working.
Find out what your cost per lead should be
Book a free 30-minute growth audit. We will benchmark your current numbers against real ABA accounts and show you the gaps.
