Google Ads that capture parents at the exact moment they search
When a parent types ABA therapy near me, they are days, not months, from choosing a provider. Our Google Ads campaigns for ABA clinics are built to win that moment: tight keyword architecture, junk-click defenses, and landing pages that turn searches into booked evaluations.
Google will happily spend your budget on the wrong clicks
Search intent in this niche is gold, and Google’s defaults are designed to waste it: broad match sprawl, job seekers clicking client ads, directories outbidding you on your own brand, and clicks from outside your service area. Most ABA accounts we audit are paying for all four at once.
- Broad match bleeding budget into RBT job searches and homework help queries
- No negative keyword discipline, so waste compounds monthly
- Ads pointing at a homepage instead of a converting landing page
- No call tracking, so phone inquiries are invisible in reporting
How we run Google Ads for ABA clinics
Keyword architecture
Campaigns segmented by intent: near-me and city terms, service terms, and payer terms, each with its own budget and message.
Negative keyword defense
A niche-specific negative list built from real ABA account data, blocking job seekers, students, and irrelevant queries from day one.
Location precision
Radius and location settings matched to your actual service area, so you never pay for a click you cannot serve.
Landing page alignment
Every ad group points at a page that matches the search, with insurance and location qualification built in.
Call and form tracking
Phone calls tracked alongside forms, so the reporting reflects how parents in this niche actually reach out.
Ongoing optimization
Weekly query mining, bid and budget pacing, and ad testing, reported monthly in plain English.
The numbers behind this service
Results from our multi-location ABA engagement across paid channels, documented in the full case study. Google-specific benchmarks are shared on the growth call.
Who this service is for, and who it is not
A strong fit if you
- Operate in a market where parents are actively searching (most are)
- Want inquiries with the highest intent of any channel
- Can support a sensible monthly budget in a competitive auction
- Value transparent, query-level reporting
Probably not a fit if you
- Expect high volume from a tiny budget in an expensive metro auction
- Refuse landing pages and want ads pointed at a slow homepage
- Have no intake coverage for phone calls
- Want to compete on brand terms alone and nothing else
Questions clinic owners ask about Google Ads
Google captures existing demand: parents already searching for ABA therapy. Meta creates demand among parents who have not started searching yet. Google leads typically show higher intent, Meta leads typically cost less. Mature accounts run both.
It depends on your metro’s cost per click and how many locations you are feeding. We size it on the growth call using real auction data for your area rather than guessing.
Usually yes, cheaply. Directories and competitors often bid on ABA brand names, and owning your own brand terms protects inquiries you already earned for a few cents per click.
Search campaigns can produce qualified inquiries in the first week, because the demand already exists. Efficiency then improves over the first one to two months as query data accumulates.
Yes, and it is often the best starting point. The free growth audit includes a live review of your account: wasted spend, missing negatives, and the prioritized fix list is yours to keep.
Get a live audit of your Google Ads account
Book a free 30-minute growth call. If you are already running Google Ads, bring access and we will find the wasted spend on screen with you.
